Healing Through Advocacy How Mission 34 Is Changing the Narrative Around Mental Health

Mental health remains one of the most misunderstood and stigmatized issues in society, especially among young people and athletes. Despite growing awareness, many still hesitate to speak openly about their struggles. Mission 34, a nonprofit organization founded in 2019, is working to change that. Born from a personal tragedy, Mission 34 is dedicated to breaking down the barriers that prevent honest conversations about mental illness. This post explores how the organization is reshaping the conversation around mental health and supporting those who need help the most.

The Story Behind Mission 34

The foundation of Mission 34 is deeply personal. In 2018, Sean Jr., a young college athlete, passed away after suffering an undiagnosed concussion and battling mental illness. His mother, Ms. Bonner, who had already built a strong career in sales, marketing, and real estate, channeled her grief into creating something meaningful. She and her family established Mission 34, named after the number on Sean’s baseball uniform, to honor his memory and help others facing similar challenges.

The organization’s tagline, “A New Type of Tough,” captures its core message: confronting mental illness requires strength, not weakness. This idea challenges traditional views, especially in sports culture, where toughness often means hiding pain or refusing to seek help. Mission 34 encourages young people and athletes to recognize that asking for support is a sign of courage.

Changing the Stigma Around Mental Illness

Mission 34 focuses on removing the stigma that surrounds mental health issues. Many young people fear judgment or misunderstanding, which keeps them from reaching out. The nonprofit works to create safe spaces where honest conversations can happen without shame or fear.

How Mission 34 Promotes Open Dialogue

• Educational programs that teach about mental health and concussion awareness

• Workshops and talks led by mental health professionals and advocates

• Peer support groups where young people can share experiences and advice

• Social media campaigns that highlight stories of resilience and recovery

  
  

By normalizing these discussions, Mission 34 helps individuals understand that mental health struggles are common and manageable with the right support.

Leadership and Hands-On Involvement

Ms. Bonner serves as the president and chair of the board for Mission 34. Her leadership goes beyond titles; she is actively involved in nearly every aspect of the organization. From appointing new board members to overseeing merchandise, social media, graphic design, marketing, finances, and strategic planning, she ensures the nonprofit runs smoothly and stays true to its mission.

Her direct communication with city and college chapters across the United States strengthens the organization’s reach. Mission 34 currently has 12 chapters in cities such as Boston, Chicago, Washington, D.C., Miami, New York City, and San Francisco. The chapter at Denison University, where Sean Jr. attended college, holds special significance and serves as a model for others.

Supporting Athletes and Young People

Athletes face unique pressures that can make mental health challenges harder to address. The culture of toughness in sports often discourages vulnerability. Mission 34 targets this group by emphasizing that mental strength includes recognizing when help is needed.

Programs Tailored for Athletes

• Concussion education to raise awareness about the physical and mental effects of head injuries

• Mental health resources designed specifically for athletes and coaches

• Peer mentorship programs connecting experienced athletes with younger players

• Events and fundraisers that bring communities together to support mental health initiatives

  
  

These efforts help athletes feel less isolated and more empowered to seek support.

Expanding Reach Through Community Chapters

Mission 34’s network of chapters plays a crucial role in spreading its message. Each chapter adapts the nonprofit’s core values to fit local needs while maintaining a consistent focus on mental health advocacy.

Examples of Chapter Activities

• Hosting mental health awareness events on college campuses

• Partnering with local sports teams to provide educational workshops

• Organizing community fundraisers to support mental health services

• Collaborating with city officials to promote mental health policies

  
  

This decentralized approach allows Mission 34 to impact diverse communities across the country.

The Importance of “A New Type of Tough”

The phrase “A New Type of Tough” is more than a slogan. It represents a shift in how society views mental health, especially in environments that prize physical strength and endurance. Mission 34 encourages people to redefine toughness as the ability to face mental health challenges head-on.

This message resonates with many who have felt pressure to hide their struggles. It also helps families, coaches, and peers understand the importance of support and compassion.

Practical Ways to Support Mental Health Advocacy

Mission 34’s work offers lessons for anyone interested in mental health advocacy. Here are some practical steps individuals and communities can take:

• Start conversations about mental health in schools, sports teams, and workplaces

• Educate yourself and others about signs of mental illness and concussion effects

• Encourage seeking help by sharing stories of recovery and resilience

• Support local mental health organizations through volunteering or donations

• Promote policies that improve access to mental health care and education

  
  

By taking these actions, communities can create environments where mental health is treated with the attention and respect it deserves.

Looking Ahead: The Future of Mission 34

Mission 34 continues to grow and evolve. With 12 chapters already active, the organization plans to expand further, reaching more young people and athletes nationwide. Ms. Bonner’s hands-on leadership ensures that the nonprofit remains focused on its mission while adapting to new challenges.

The organization’s success shows how personal loss can inspire powerful change. Mission 34’s work is a reminder that mental health advocacy requires ongoing effort, compassion, and courage.